Text on the product serves as a tool to label and help people to understand what that product is. However, in this series text becomes confusing when it is juxtaposed with an unrelated object, and the function of which (in particular situation) is related to something else that shares certain kind of similarity (in terms of package, form, property, color, etc.) Because of how the system works, it's almost like a reflex that we link text to the product as soon as we see it. It’s a common social phenomenon that we get used to simply accepting whatever information we receive, and then we forget to question or even refuse to think. The purpose here is to re-think as well as to stimulate the way we perceive things, and to remind ourselves that what we think we know is not always as true.